Everyone strives to be known in the market, and it’s definitely a challenge to make a name for yourself in the industry. How can you effectively promote yourself to your clients and gain their favor in the midst of tight competition?
These days, there are different methods available for those who are seeking to gain the attention of their prospective audience. One of the most effective ways is through personal branding.
Personal Branding: What’s in your name?
According to a Forbes article, one’s personal brand is an “asset that must be managed with the intention of helping others benefit from having a relationship with you and/or by being associated with your work and the industry you serve.” The perception of the public weighs heavily on how you build your brand identity; how they see you can determine their feedback about you. By knowing, understanding, and fully embracing your goal of how you want to represent yourself out there, you can come up with your very own trademark.
Being true to yourself is the key to productivity. Once you’ve established your trademark, the vision of presenting yourself to the public will be clearer than ever.
A click away from the Spotlight: Show your personal brand online
And what better way to get noticed than to hop on the internet train? Joining social media networks is free of charge, and it requires no technical expertise. Social media sites have a user-friendly interface.
Use Twitter and Facebook for interactive content that will get your target audience engaged, and LinkedIn to display your more professional side. Having your own personal blog can also help solidify your personal brand: this is where you can post articles showing your authority over your topic of concern and present a dazzling portfolio of your products and/or services.
Since it’s personal branding we’re talking about, come up with refreshing content that shows off your personality. Always make sure that your profile reflects who you are. This can range from how you present your products to the way you respond to the comments and questions of your prospects, but don’t go overboard. To prevent negative reception from your audience, make it a habit to review your content carefully before posting online.
You also have to be consistent with the message you deliver across all platforms. Stick with your own style; otherwise, people will find it hard to remember you because of your multiple identities. Moreover, social media gives you the power to listen to what people have to say about you. Real-time, accurate feedback from your clients is an indispensable source of ideas for improvement.
Represent your style—live your brand!
To sum it all up, the best thing about building a personal brand is that it’s all about you—you can show to the world what makes you desirably unique. With the internet and social media networking, you can reach your target audience more easily than ever. Keep in mind what Oscar Wilde said as a mantra for your personal brand: “Be yourself; everyone else is already taken.” No one is perfect, but effectively showcasing the things you can do best and what’s to admire about you and your work will definitely make you rise to the top of your client’s choices.
Ensure that your personal brand remains consistent and unique by outsourcing your copywriting and social media management tasks to a creative team with the right skills, experience, and mindset. Sign up for a free no-obligation consultation with us today.
Sources:
http://www.forbes.com/sites/glennllopis/2013/04/08/personal-branding-is-a-leadership-requirement-not-a-self-promotion-campaign/