Social Media Manager

Overview

Our Social Media Manager will be in charge of translating communication goals into measurable targets for social media and community programs. They will also plan content, maintain social channels and platforms, execute social activities, and report metrics. 

Key Responsibilities

• Understand the goals for the social media program as defined by the Dir. of Strategic Communications and translate those into specific KPI goals for each channel.
• Participate with the communications team in planning the content for each channel.
• Maintain the operation and hygiene of all our social channels (LinkedIn, Facebook, X, Instagram, YouTube)
• Maintain a social media calendar showing all planned activities across channels and execute posts according to the calendar.
• Support unplanned announcements or ad-hoc posting requests.
• Report on operational metrics for each channel (likes, shares, followers, etc.) and share any behavioral insights provided by the platforms.
• Understand the goals for the customer community program as defined by the Dir. of Strategic Communications and translate those into specific KPIs for the community (membership, engagement, etc.)
• Participate with the communications team in planning customer engagement initiatives within the community, then execute those initiatives.
• Maintain the operation and hygiene of the community as well as guidelines for employee engagement.
• Identify opportunities to increase client employee engagement on the platform and work with Dir. of Strategic Communications to act on those opportunities.
• Support unplanned or ad-hoc posting requests.
• Report on operational metrics for the community and share any behavioral insights provided by the platform.

Required Qualifications

• Bachelor's degree required.
• Minimum 6 years of working experience as social media manager
• Experience with LinkedIn, Facebook, X, Instagram, YouTube.
• Strong understanding of marketing principles, strategies, and tactics.
• Experience with community management.
• Excellent organizational skills with the ability to manage multiple projects simultaneously.
• Exceptional leadership and interpersonal abilities, with a track record of building and motivating high-performing teams.
• Proven experience working with clients from other countries, demonstrating cultural sensitivity and effective communication across diverse audiences.
• Proficiency in social listening tools and software (e.g., Hootsuite).
• Strong analytical skills with the ability to interpret data and insights to drive decision-making.
• Excellent communication skills, both verbal and written, with the ability to convey complex information clearly and concisely.
• Detail-oriented mindset with a focus on delivering high-quality results.
• Flexibility and adaptability to thrive in a fast-paced, dynamic environment.
• Has a stable internet connection of at least 25 mbps.