Social Media Executive

Overview

As a Social Media Executive, you will be responsible for effectively communicating with client POCs, client customers/partners, and error-free execution of assigned tasks.

You will also be expected to handle end-to-end online ad campaign execution which includes trafficking, quality checks, checking live ad status, reporting, screenshots, and tracking of budget expenses.

Key Responsibilities

• Social Media Trafficking Manager posting
• Prepare, schedule, and post content using Facebook Creator Studio, Twitter Media Studio, TikTok, and Sprinklr with extreme accuracy and prompt
• Monitor all social platforms and escalate potential issues with the posts
• Effective client communication
• Trafficking, quality check of new or existing online ad campaigns
• Following up with client partners/publishers on campaign performance, reviewing live ads to ensure that it’s running as per expected functionality
• Proactively completing ad performance reports on time and sharing them with clients
• Develop trusted advisor relationships with client and customer stakeholders
• Ensure the timely and successful delivery of assigned tasks according to customer needs and objectives
• Assist with last-minute challenging client requests or issue escalations as needed within short ETAs
• Up to date with the editorial calendar and ensure postings are executed accordingly
• Keep alignment with internal channel managers and Creative Studio teams to ensure asset accuracy
• Maintain expert-level knowledge of all available social media formats and offerings
• Create campaign reports, delivering valuable insights around posting trends, engagement levels

Required Qualifications

• Education qualification - bachelor’s degree in any field
• 1.5 to 2 years of work experience in social trafficking (social posting)
• Must have hands-on experience in uploading videos on YouTube and channel management
• Social media trafficking experience (Facebook, Instagram, Twitter, TikTok)
• Must have end-to-end campaign management experience along with trafficking and quality checks
• Exceptional written and verbal communication skills
• Demonstrable ability to communicate, present, and influence key stakeholders
• Experience with MS Office (particularly should be good with MS Excel and PowerPoint)
• Experience delivering client-focused solutions as per customer needs
• Proven ability to juggle multiple projects/tasks at a time, while maintaining sharp attention to detail
• Creative editing experience is nice to have but not mandatory
• Has a stable internet connection of at least 25 mbps