Senior Content Writer

Overview

Our Senior Content Writers will work directly with our international clients to produce high-quality B2B content for digital marketing campaigns.

You will manage clients effectively and collaborate with a team of creatives from UI/UX, design, and video for cross-platform content production and campaign delivery. Experience in B2B marketing is preferred, but not mandatory.

Key Responsibilities

• Independently develop, research, and produce high-quality B2B content including ad copy, blogs, white papers, digital campaigns, video scripts, and other collateral for lead generation
• Think creatively to repurpose content into new formats across different channels
• Communicate effectively and confidently with business leaders and experts to understand their messaging goals and target pain points
• Think strategically to craft compelling messaging in line with campaign objectives
• Independently research business topics and create engaging content
• Think creatively to translate strategy into new content formats across different channels
• Work closely with content specialists and marketers to streamline processes and develop impactful content
• Work with the design team for cross-platform content production
• Train and mentor junior writers using company’s best practices
• Collaborate with teams to solve problems, formulate ideas, and improve content in line with campaign and client objectives
• Analyze performance data and develop content strategies to increase campaign effectiveness
• Do continuous research and learning on content marketing best practices

Required Qualifications

• 5+ years of professional writing experience (attachments and/or links to published articles and long-form writing are required)
• Bachelor’s degree or post-graduate diploma in marketing, business, advertising, English, communications, PR, journalism (a background in business journalism is a big plus), OR relevant experience
• Concise and engaging writing and editing skills
• Impeccable spelling and grammar
• Ability to learn quickly and work at a fast pace
• Ability to think creatively and strategically about content
• Great research and organizational capabilities
• Experience and familiarity with online marketing, content marketing, and demand generation best practices
• Familiarity and understanding of business and technology
• Great research and organizational capabilities
• Ability to learn quickly and adapt to changing needs
• Desire to work in a collaborative, team-oriented environment
• Has a stable internet connection of at least 25 mbps