Marketing Strategist Director

Overview

As a Marketing Strategist Director, you will take ownership of client marketing strategies, oversee global marketing campaigns, manage performance analytics, and report on demand creation effectiveness.

You’ll also ensure result monitoring, measure and report campaign performance against goals, and optimize plans through testing and best practices.

Key Responsibilities

• Take ownership of selected clients and develop their marketing strategies.
• Plan and oversee marketing campaigns for global clients.
• Performance management and analytics: Continually track, measure, analyze and report on effectiveness of demand creation campaigns and impact on pipeline for multiple stakeholders, making recommendations for future programs and investments, reporting on results vs targets; optimizing plans through test, and adopting new or best practice approaches.
• Ensures proper result monitoring of all campaigns/projects managed
• Measure and report performance of marketing campaigns and assesses against goals (ROI and KPIs).

Required Qualifications

• Bachelor’s degree in Business Marketing, Engineering, Computer Science, Mathematics or related field.
• 15+ years proven track record in marketing within the technology sector including GTM strategy development and strategic planning, brand, product value proposition and messaging, content development, activity/campaign design, direct & digital marketing, and social media.
• Superior communication (verbal, written, presentation) and analytical skills demonstrating strong financial management acumen.
• Ability to develop new methods and big ideas, strong innovative and creative thinking ability.
• Strong process and effective project management skills driving execution cross-functionally with competing deadlines and priorities. Ability to work strategically and tactically.
• Highly results-driven, customer-centric, and collaborative.
• Strong reporting cadence with attention to pipeline numbers and optimisation of funnel metrics.
• Experience across the core martech capabilities, CRM, CMS, and marketing automation.
• Has a stable internet connection of at least 25 mbps.