Search engine optimization (SEO) is an essential part of digital marketing, but also one of the more complex—so it’s fairly common for companies to outsource SEO services. And although it’s a solid...
Topics: Digital Marketing
The last few weeks have seen the online community bristling over Facebook’s new experimental feeds format, which sorts posts from pages into a new Explore feed. It’s had drastic effects on organic...
Topics: Digital Marketing
In the arena of digital marketing, the abundance of trends and updates can make it challenging to maintain a steady marketing strategy. How can your business streamline its processes even as it...
Topics: Digital Marketing Business
Much has been said about the importance of having “mobile-friendly” websites. Once a trendy tactic, it is now more of a necessity—over half of all online searches are done on mobile devices, and...
Topics: Web Development Digital Marketing
HTTPS stands for Hyper Text Transfer Protocol Secure, and it is the safer and more secure version of HTTP. HTTPS is the communications protocol responsible for transmitting data from your web browser...
Topics: Web Development Digital Marketing
Pay-per-Click (PPC) advertising is typically seen as the paid complement to organic SEO. While paying for ads—or bidding for keywords, to be precise—is essential to this kind of search engine...
Topics: Digital Marketing
