Google Analytics forms the backbone of many companies’ online business monitoring. It’s a natural choice, given the wealth of information it offers. However, the volume of data can be overwhelming if...
Topics: Digital Marketing
Over the past year, Instagram has introduced several updates that have changed it significantly. Some were more remarkable than others, but all of Instagram’s updates have served to make it better...
Topics: Digital Marketing
A good marketing strategy is essential to the success of any great business. Without the in-depth, long-term planning that such a strategy requires, any company would find its successes challenged...
Topics: Digital Marketing Business
In this recap of recent digital marketing highlights, we look at the new and the old. A new Google SEO Starter Guide—its first update in years—has been released. Furthermore, SERPs have been modified...
When Snapchat first emerged earlier this decade, it started out as something of a curiosity, but one that rapidly gained popularity. As a cultural phenomenon, it inspired not just a few copycats, but...
The basic rule of bounce rates is that lower is better. The question that has a lot of people stumped is “How low should it be for a page to be good?” Finding the right benchmark is all about knowing...
Topics: Digital Marketing
