During the early days of Google+, people believed that it would eventually replace the social media giants Facebook and Twitter. Unfortunately, despite being a product from the big G, it has so far...
A creative director once told me that nothing can replace old school (or above the line) advertising. He was referring to billboards high above the roads, posters that cover pages of newspapers,...
Topics: Digital Marketing
My work at StraightArrow involves me taking on the role of a social media manager. Some people have asked me, “So you just browse Facebook all day?” while others are baffled or even mystified by the...
Topics: Digital Marketing
We’re all familiar with how blogging fits into the Inbound Methodology of Attract, Convert, Close, and Delight. In fact, Inbound Now notes that B2B businesses who take the time to maintain a business...
Topics: Digital Marketing HubSpot
Handing out flyers to random consumers in a race to meet a quota of prospects: It’s a practice that international and Filipino marketers in Metro Manila are all too familiar with - and that some have...
Topics: Company News Digital Marketing HubSpot
Lead generation has changed. Ask any online marketing specialist—what might have worked as recently as five years ago won’t work very well for an audience that has an ever-dwindling attention span,...
Topics: Digital Marketing
