Gaining leads on any platform can be a tiring and time-consuming task, but it’s proven to be one of the most effective ways to improve business development. One platform in particular stands out for...
Topics: Digital Marketing
On September 23, Google confirmed in an update that Penguin 4.0 was added to its search engine’s core algorithm. The official announcement highlighted two main changes: first, that Penguin now...
A lot of social commentary these days argues that people these days have shorter attention spans. The results of HubSpot’s Consumer Behaviour Survey for Q1 2016 seem to agree: when asked to describe...
Topics: Digital Marketing Marketing Tools
People today are rarely stationary—they’re always moving, constantly on the go, and, wherever you find them, they probably have somewhere else to be. This may seem like a bad thing for businesses,...
Topics: Digital Marketing
While content marketing is a relatively recent phenomenon, its benefits are well-established: it costs about half as much as traditional or outbound marketing, and generates up to thrice as many...
Topics: Digital Marketing Business
Once considered a curiosity of the digital age, social media now figures in most companies’ marketing strategies. Boasting relatively low costs and a wide potential audience of over two billion...
Topics: Digital Marketing
