More and more companies have been turning to content marketing and reaping the benefits. According to the Content Marketing Institute’s latest trends report, on average, 29% of brands’ total...
Topics: Digital Marketing Business
In Google’s bad ads report, which they released last month, the online search company announced the removal of 1.7 billion ads over the course of 2016, a huge increase from the 780 million culled in...
Topics: Digital Marketing
An inbound marketing campaign is composed of many elements that, depending on how they’re used, can lead either to success or to failure. But having a few guidelines to follow can make the going...
Topics: Digital Marketing
Traffic is the lifeblood of every website. Consistent traffic is what allows websites and their owners to gather audiences, gain influence, and attract customers. This means that beyond content,...
Topics: Digital Marketing
I may start this with a strange idea, but hear me out. Don’t write for the web. However, this doesn’t mean you can’t write with the web in mind. Think in terms of who, not what - who will you be...
Topics: Digital Marketing
According to a study by Launch Metrics released last year, 93% of professionals consider social media influencers to be an effective marketing channel. Social media influencers—content creators who...
Topics: Digital Marketing
