The best landing pages are considered the best because they achieve one thing: converting visitors into leads. If they can manage that well, they need do nothing else. The flipside, of course, is...
Topics: Web Development Digital Marketing
In 2015, we wrote about the top five ways social media made our lives easier. Now—with two years of new platforms, updates to old ones, and changes in technology—we revisit the influence of social...
Topics: Digital Marketing
There are a dozen different things you have to consider when trying to make an effective content strategy: distribution, keywords, topics, and so on—and so it’s easy to get lost. Often...
Topics: Digital Marketing
Publishing content to multiple websites simultaneously was once among the quickest ways to boost your search rank. When the Panda update for Google’s search algorithm was released in 2011, however,...
Topics: Digital Marketing
Every business wants to be an industry leader, to be the first name on customers’ minds—but how exactly does one do that when faced with stiff competition and discerning customers with ready access...
Topics: Digital Marketing
In a lifetime, an average person spends five years and four months on social media. While Facebook is the leading social media platform in terms of active users, it’s actually YouTube where people...
Topics: Digital Marketing
