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2X Acquires StraightArrow to Form the World’s Largest B2B MaaS Organization

Written by: StraightArrow Corporation

November 1, 2023 • 4-minute read

2X Acquires StraightArrow to Form the World’s Largest B2B MaaS Organization

Services expand across all time zones with addition of industry-leading CPO firm November 1, 2023: 2X, a pioneer of the marketing-as-a-service (MaaS) platform for the business-to-business (B2B)...

Topics: Company News Digital Marketing Creative Process Outsourcing

StraightArrow Announces Discontinuance of Heatly Analytics and Blink Services

Written by: Maria Redillas

May 25, 2022 • 2-minute read

StraightArrow Announces Discontinuance of Heatly Analytics and Blink Services

Key Points: StraightArrow is no longer connected to Heatly Analytics as of January 2022 and Blink as of May 2022. QuicklyLaunch is the only product that StraightArrow continues to provide its clients.

Topics: Company News

Creating for a Better World: StraightArrow Founder Wins Agora Award

Written by: Ari Santiago

January 24, 2018 • 5-minute read

Creating for a Better World: StraightArrow Founder Wins Agora Award

Every year, the Philippine Marketing Association (PMA) hosts the Agora Awards, recognizing individuals who have contributed significantly to the Philippine marketing industry and services, in the...

Topics: Company News

Written by: Ari Santiago

November 28, 2017 • 5-minute read

Toward a Creative Nation

Creative process outsourcing (CPO) is a fairly recent addition to the local BPO landscape. It builds on the Philippines’ long-standing offshore creative industries and, with current technology and...

Topics: Company News

Purpose in Practice: A Case for Creative Process Outsourcing

Written by: Ari Santiago

November 26, 2017 • 4-minute read

Purpose in Practice: A Case for Creative Process Outsourcing

In his study of 100 fastest-growing corporations, Salim Ismail found that most fast-growing companies have a clear purpose. By purpose, he did not mean the familiar mission-vision statement, though....

Topics: Company News

Making a #CreativeNation: The Creative Academy for Students (CAST)

Written by: Ari Santiago

November 23, 2017 • 3-minute read

Making a #CreativeNation: The Creative Academy for Students (CAST)

Ever since its beginnings as a company, one of StraightArrow’s goals has been to establish the Philippines as a “creative nation.” Lofty as this goal might be, we believe we can achieve it if we...

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Topics

2X Acquires StraightArrow to Form the World’s Largest B2B MaaS Organization

StraightArrow Announces Discontinuance of Heatly Analytics and Blink Services

Creating for a Better World: StraightArrow Founder Wins Agora Award

Toward a Creative Nation

Purpose in Practice: A Case for Creative Process Outsourcing

Making a #CreativeNation: The Creative Academy for Students (CAST)