Simply put, a brief is a concise summary document that serves as a starting point for a collaborative project. Depending on the undertaking, a brief can take a more specific form such as a “project...
Topics: Business
Getting a brand, product, or service to be front-and-center in a given industry can be an intensive, time-consuming task. Creative process outsourcing (CPO) emerged as a solution to the marketing and...
Topics: Business
Handling a project is like juggling balls— it’s only one activity, but there are plenty of factors involved. It requires extreme focus to do, a lot of careful coordination, and heaven help you if...
Topics: Business
There are numerous benefits to outsourcing in general and social media outsourcing specifically. From online brand management to generating leads, you can save a lot of time and money while experts...
Topics: Digital Marketing Business
In marketing, as elsewhere, few would deny that underperforming employees should be dealt with decisively: usually through remediation but, in worse cases, termination. The same should be said of...
Topics: Digital Marketing Business
It is a widely held belief among business owners and marketing managers that search engine optimisation is highly beneficial to any marketing plan. According to the State of Inbound 2016,...
Topics: Business
