In inbound marketing, the landing page is the primary means of lead generation. Landing pages facilitate the exchange between your company’s valuable, educational offers and the contact information...
Topics: Digital Marketing
DECONSTRUCTING VIRAL is a two-part blog series that aims to analyze viral campaigns in social media. This installment talks about which types of posts appeal to majority of users. Remember how ‘The...
Topics: Digital Marketing
Thousands of ads appear on the Google search and display network on a daily basis. In fact, many businesses rely heavily on PPC ads through Google Adwords in getting the word out about their business...
Topics: Digital Marketing
Finding the right outsourcing partner depends on how focused you are on your goals and how meticulous you are in pinpointing prospects. Rather than focusing on getting as many options as you can, it...
Topics: Business
Technology continues to change the way people interact with products and how marketers promote them. More researchers are becoming interested in the way tech, digital, and marketing intersect with...
Topics: Business
Writing, essentially, is communication. It's the basic language of understanding: any well-crafted piece of writing that transcends the bounds of time and space to deliver a message with pinpoint...
Topics: Digital Marketing
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