Cast Your Customers: Creating a Buyer Persona
Persuasion relies on knowing the party you aim to convince—in marketing, your customers. A buyer persona is key to reaching the people you want as clients.
Topics: Digital Marketing
Persuasion relies on knowing the party you aim to convince—in marketing, your customers. A buyer persona is key to reaching the people you want as clients.
Topics: Digital Marketing
Much has been said about the benefits of marketing through social media, but the majority of this focuses on its strengths at establishing a brand or building awareness. While these are certainly its...
Topics: Digital Marketing
With around nine typhoons making landfall on its shores each year and that many more crossing its waters, the Philippines is among the countries most exposed to storms in the world. While experience...
Topics: Business
Among the challenges that often come with outsourcing is managing time zones. Where most companies need only wonder how many hours to devote to each task, those involved in outsourcing often need to...
Topics: Business
Filipinos have developed a reputation of ardent internet and social media consumption, and with good reason. For this year alone, statistics showed that the average Filipino spends around 5.2 hours...
Topics: Company News Digital Marketing News
As shifts in technology and media open up new channels for businesses to tap resources and personnel overseas, the pressing question of outsourcing has changed as well, becoming less of “Should I...
Topics: Business