Most people, even marketers, mistake virality as the standard for success in a social media campaign. While fame is almost always a good thing, it wouldn’t immediately guarantee your campaign’s...
Topics: Digital Marketing
In our last post, we laid out three basic rules for creating an effective mobile landing page: keeping it short, emphasizing a CTA, and using typography to your advantage.
Topics: Web Development
If this is your first time to create a mobile landing page, you have to remember that people visit websites through mobile devices for different reasons than they do on desktops or laptops. I myself...
Topics: Web Development Digital Marketing
More and more companies have been turning to content marketing and reaping the benefits. According to the Content Marketing Institute’s latest trends report, on average, 29% of brands’ total...
Topics: Digital Marketing Business
In Google’s bad ads report, which they released last month, the online search company announced the removal of 1.7 billion ads over the course of 2016, a huge increase from the 780 million culled in...
Topics: Digital Marketing
An inbound marketing campaign is composed of many elements that, depending on how they’re used, can lead either to success or to failure. But having a few guidelines to follow can make the going...
Topics: Digital Marketing
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