Last December, StraightArrow sent representatives—Inbound Marketing Team Leader Chloe Villanueva and myself—to Ateneo de Manila University in response to an invitation to introduce some of their...
Topics: Digital Marketing
If there’s one document need when working on a creative a project, it’s the creative brief. It is the foundation and the framework of the whole project, which will lead your team toward addressing...
Topics: Digital Marketing
Facebook advertising has never been more important to have than today: the site’s algorithm strongly favors posts made by friends over those made by business pages, which makes it difficult for pages...
Topics: Digital Marketing
As StraightArrow celebrates its seventh anniversary this year, we’ve committed to implementing an internal wellness campaign that reflects not only the development of the company’s strengths, but...
Topics: Company News
Video has been a rising star in content marketing recently, and to say that Facebook has been using it well would be an understatement--the social media giant is among those blazing the trail....
Google Plus has been the butt of digital marketers’ jokes for more than five years now. The infamous social media site is Google’s supposed answer to Facebook but it only has around half the user...
Topics: Digital Marketing News
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