According to data from Statista, over 60% of internet users worldwide have made purchases online. Their combined purchases amount to just over USD 2.1 billion. And as these numbers are poised to...
Topics: Web Development
When Snapchat first emerged earlier this decade, it started out as something of a curiosity, but one that rapidly gained popularity. As a cultural phenomenon, it inspired not just a few copycats, but...
Creative process outsourcing (CPO) is a fairly recent addition to the local BPO landscape. It builds on the Philippines’ long-standing offshore creative industries and, with current technology and...
Topics: Company News
In his study of 100 fastest-growing corporations, Salim Ismail found that most fast-growing companies have a clear purpose. By purpose, he did not mean the familiar mission-vision statement, though....
Topics: Company News
Ever since its beginnings as a company, one of StraightArrow’s goals has been to establish the Philippines as a “creative nation.” Lofty as this goal might be, we believe we can achieve it if we...
Topics: Company News
The basic rule of bounce rates is that lower is better. The question that has a lot of people stumped is “How low should it be for a page to be good?” Finding the right benchmark is all about knowing...
Topics: Digital Marketing
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