Share-friendly content encourages a business’ direct network to share and repost on their personal networks making online social media efforts more effective and extensive.
While there are many ways to create online efforts i.e. blog posts, podcasts, webinars, short videos and more, social media content must be smart, fun and relevant - otherwise a business will fail to keep their visitors or prospective clients hooked and coming back for more.
In short, communication efforts must be directed and strategized. A framework for content creation, delivery and governance must be established. Also, it is ideal to set a baseline for core messages, tone and priority around what your business’ target audience is interested in. Development of posting plans and management of fan and community pages are both a must.
Below are five strategies that can help your business build better relationships and results on the social web:
- Be your brand; represent it! – Infuse your brand’s social media activity with your business personality. What you say and post on the social web should not only promote and sell; it should send the message of who you are and what your business stands for.
- Know your audience and what they need – Your audiences turn to you for help. Let them know how you can be of service and that you have the answer and/or information to help them with their problems. Don’t forget to back your claims with fact so as not to fall short.
- Timing matters – Conduct your own research to know which days – and time of the day – work best for you to generate activity and engagements with your audience. Identify top content, trends, and news in your network to generate fresh and relevant news. Say “yes” to social media timing and posting plans.
- Engage your audience – Focus on engaging your audiences by offering something of value to them like solutions to their problems, or provide them with the tools they need to fix a problem on their own. Earn their trust by providing information that is of relevance to their needs.
- Write good and honest content - If you want conversations, give your audience facts and evidences. Good content is not about trickery and deceit and should not make promises it can’t keep. Social is the keyword. Engaging, true and relevant messages are social media share-friendly content that your audiences repost to their personal networks.
Reference:
http://mashable.com/2011/01/10/social-content-strategy/
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