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Emojis: A Communication and Marketing Revolution

In life, you’d often hear the saying that a picture paints a thousand words; in today’s media, those pictures are more commonly known as ‘emojis’ (or, to use the Western version of the term,...

Topics: Business

The Benefits of Delving into Digital Advertising

Written by: Danielle Landero

May 5, 2015 • 5-minute read

The Benefits of Delving into Digital Advertising

A creative director once told me that nothing can replace old school (or above the line) advertising. He was referring to billboards high above the roads, posters that cover pages of newspapers,...

Topics: Digital Marketing

Personal Social Media Management: Doing It Like the Pros

Written by: Danielle Landero

May 4, 2015 • 6-minute read

Personal Social Media Management: Doing It Like the Pros

My work at StraightArrow involves me taking on the role of a social media manager. Some people have asked me, “So you just browse Facebook all day?” while others are baffled or even mystified by the...

Topics: Digital Marketing

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Recent posts from Danielle Landero:

Emojis: A Communication and Marketing Revolution

The Benefits of Delving into Digital Advertising

Personal Social Media Management: Doing It Like the Pros