“It’s not just what it looks like and feels like. Design is how it works.” Steve Jobs’s statement is true even for graphic design, which people often forget is about solving problems—not just making...
Topics: Creative Design
Much has been said about the importance of having “mobile-friendly” websites. Once a trendy tactic, it is now more of a necessity—over half of all online searches are done on mobile devices, and...
Topics: Web Development Digital Marketing
In the best design project scenarios, both client and designer get each other and the output turns out great. In less ideal situations, though, the two sides struggle to get their messages across. So...
Topics: Creative Design
Pay-per-Click (PPC) advertising is typically seen as the paid complement to organic SEO. While paying for ads—or bidding for keywords, to be precise—is essential to this kind of search engine...
Topics: Digital Marketing
Just as the best bars serve a variety of drinks—and have shelves full of crystalware to match—effective content strategies involve different types of content, using each in the right way to do what...
Topics: Digital Marketing
The design of a glass can determine how you experience its contents. Take a red wine glass, for example: the proportion of the rim and bowl allow you to swirl the wine, releasing its bouquet; the...
Topics: Digital Marketing
