In this recap of recent digital marketing highlights, we look at the new and the old. A new Google SEO Starter Guide—its first update in years—has been released. Furthermore, SERPs have been modified...
According to data from Statista, over 60% of internet users worldwide have made purchases online. Their combined purchases amount to just over USD 2.1 billion. And as these numbers are poised to...
Topics: Web Development
When Snapchat first emerged earlier this decade, it started out as something of a curiosity, but one that rapidly gained popularity. As a cultural phenomenon, it inspired not just a few copycats, but...
Creative process outsourcing (CPO) is a fairly recent addition to the local BPO landscape. It builds on the Philippines’ long-standing offshore creative industries and, with current technology and...
Topics: Company News
In his study of 100 fastest-growing corporations, Salim Ismail found that most fast-growing companies have a clear purpose. By purpose, he did not mean the familiar mission-vision statement, though....
Topics: Company News
Ever since its beginnings as a company, one of StraightArrow’s goals has been to establish the Philippines as a “creative nation.” Lofty as this goal might be, we believe we can achieve it if we...
Topics: Company News
