In recent years, outsourcing has become an increasingly popular business strategy, with 59% of businesses that outsource citing cost savings as their primary motivation. However, outsourcing is...
Imagine you're about to join a meeting on Zoom. Once it starts, three things are missing: the agenda, clear presentation slides, and key team members for the project. It's digital chaos.
Topics: Business Management
In the era of Google ads, chatbots, and social media, email marketing remains a cornerstone of successful digital marketing campaigns.
Topics: Digital Marketing Business
Services expand across all time zones with addition of industry-leading CPO firm November 1, 2023: 2X, a pioneer of the marketing-as-a-service (MaaS) platform for the business-to-business (B2B)...
Topics: Company News Digital Marketing Creative Process Outsourcing
In any organization, employee engagement plays a huge part in achieving success. Much has been said about its benefits: how engagement helps boost morale, increases satisfaction, and promotes a sense...
Topics: Business Management Employee Engagement
It’s one thing to realize that you need to outsource services; it’s another to actually know what kind of services you need. In this blog, we discuss the digital marketing packages we have available...
Topics: Digital Marketing Business Creative Process Outsourcing
One thing remains constant in the fast-paced business world: engaged employees are the backbone of any successful organization. As the workplace evolves, companies must find new and innovative ways...
Topics: Business Management Employee Engagement
If you feel like your page isn’t gaining more visitors, it might be the lack of conversion rate optimization (CRO). Great content can only do so much; it should be optimized to increase the...
Topics: Digital Marketing Business
There are hundreds, if not thousands, of content management systems (CMS) in the market, each with its own strengths and unique offerings. With many CMS platforms available, choosing the one that...
Topics: Marketing Tools Case Study HubSpot
What is UX design vs. UI design?
Topics: Web Development
In today's digital landscape, video has become a powerful tool for businesses and marketers to engage with their audiences, convey their messages, and drive results. As consumer behavior evolves...
Topics: Digital Marketing
“Let’s brainstorm this.” More often than not, this statement is something you and your team have heard when you need to generate ideas and share knowledge for meetings such as quarterly business...
Topics: Business Marketing Tools
Prices are skyrocketing, costs and weakening demand challenge corporate profitability, and global unemployment rates are projected to rise by three million in 2023, a reversal from the decline...
Topics: Outsourcing
No matter how great your content is, it will only work best with good design. This is why it’s highly important to pair it with creative design that speaks, shows, and exudes the message you want to...
Topics: Creative Design Outsourcing
As of October 2022, over 5 billion people use the Internet—that’s more than half of the global population. In today's digitally-driven world, it's becoming increasingly important to establish one's...
Topics: Web Development
The New Year comes with new beginnings. As we reflect on the past 12 months and plan for the rest of the year, we start thinking about our goals. What do we want to accomplish? What do we want to...
Topics: Business Marketing Tools
If you turn to the internet for answers to questions, chances are, you’ve ended up on a post from a company blog. The great thing about blogs is that they answer common questions to make it easy for...
Topics: Digital Marketing
The holiday season is upon us. For businesses and customers, this is easily the busiest time of the year. Early shoppers looking to snag deals mean that brands have to start putting together...
Topics: Digital Marketing Business
Running a business in today’s economic climate requires a lot of planning and consideration. You need to be able to provide value to your customers consistently while keeping your costs down. Large...
Topics: Web Development Digital Marketing Business Case Study
“Mental health is not a destination, but a process. It's about how you drive, not where you're going.” — Noam Shpancer, Ph.D.
Topics: Business Management Employee Engagement
In most modern enterprises, hybrid work schedules are gaining acceptance and will likely stay that way for the foreseeable future. More and more people are expressing a preference to working from...
Topics: Business Employee Engagement
Formerly known as the lip-sync social media platform Musical.ly, ByteDance officially released Tiktok in 2018, intending to further video-focused networking to a global scale. TikTok has changed...
Topics: Digital Marketing Business
Key Points: StraightArrow is no longer connected to Heatly Analytics as of January 2022 and Blink as of May 2022. QuicklyLaunch is the only product that StraightArrow continues to provide its clients.
Topics: Company News
After 11 years of building an outsourcing company in the Philippines supporting big and small clients in the US, Canada, UK, Europe, Australia and other parts of the world, our experience has taught...
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As online traffic builds up on the internet highway at unprecedented rates, I’d like to take a moment to thank and celebrate all the digital marketers - creative designers, web and mobile app...
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The year 2020 surprised us all with a series of unprecedented events that tested our capacity to adapt and thrive among the challenges. Since the COVID-19 pandemic hit, marketers have been under...
"Books are the quietest and most constant of friends; they a re the most accessible and wisest of counselors, and the most patient of teachers.” – Charles W. Eliot In our 3rd HUG gathering last...
Topics: HubSpot User Groups Digital Marketing Marketing Tools HubSpot
Louisa May Alcott wrote Little Women to tell the story of four girls growing into women during the American Civil War. Split into two volumes and published in the years 1868 and 1869, respectively,...
Topics: Creative Design HubSpot User Groups Digital Marketing HubSpot
In 2019, Deloitte released a report that showed the retail industry is facing an increase in debt and expenses but a decrease in revenue growth and asset turnover. When the pandemic hit, these shaky...
Topics: Digital Marketing Business
People who wish to manage their schedules, finances, and services often become solopreneurs and run their businesses independently. Finally, you are your boss. According to MBO Partners’ 2019 State...
Topics: Business Marketing Tools
The start of the new decade has brought on both challenges and opportunities on a global scale. For instance, the “new normal” forced people to limit physical movements, giving way to the rise of...
Topics: SEO Updates HubSpot User Groups Digital Marketing Business Marketing Tools HubSpot
To help businesses, particularly retailers, adapt to the ever-changing business landscape, StraightArrow, in partnership with the National Retail Association of Australia and Small Business,...
Topics: Digital Marketing
In a technology-driven world, great promise lies behind rapid digital advances. The exponential changes in recent years have allowed companies to automate processes and collect data more efficiently....
Topics: Digital Marketing
COVID-19 is forcing businesses everywhere into implementing their emergency and business continuity plans. Entrepreneurs who started a company to do some good in the world need to survive this...
Topics: Digital Marketing Business
Several user experiences (UX) conferences have been popping up worldwide over the last decade. This is understandable as UX design is vital in providing positive experiences that keep users loyal to...
Topics: Creative Design Web Development
2019 has been a tough year overall for retailers in Australia. The retail industry saw slower growth than expected in the fall season or March, April, and May last year. Analysts attributed this to...
Topics: Digital Marketing
For many businesses, email is one of the preferred channels marketers use to communicate with customers; that's why it's essential to improve it. But, how do you rewrite marketing emails into chatbot...
Topics: Web Development Digital Marketing
In 2019, HubSpot stayed true to its promise to #GrowBetter by launching several product updates geared toward helping sales and marketing professionals scale their operations and accomplish tasks...
Topics: HubSpot User Groups Digital Marketing Marketing Tools HubSpot
Along with the new year come new strategies and trends to follow. And as someone looking to improve your digital marketing efforts, you must stay on top of the latest updates so you can apply them....
Topics: Digital Marketing HubSpot
Have you ever decided to buy a product because it was highly recommended by the YouTube vlogs you follow? Or what about a time when you opted not to avail of service because you saw bad reviews left...
Topics: HubSpot User Groups Digital Marketing Marketing Tools HubSpot
Let’s pretend you’re about to audition for an acting role that could make or break your career. You have to impress the panel before you get into the production, and to do that. You have two choices:...
Topics: Digital Marketing
Marketing automation is among the most essential and reliable innovations used in the digital marketing world today. It helps marketers, as its name suggests, automate tasks such as getting more...
Topics: Digital Marketing Marketing Tools HubSpot
Did you know that one of Instagrammers' most significant and common mistakes is having considerably more people under their Following than in their Followers? This may be why people could be less...
Topics: Digital Marketing
It’s vital that marketing and sales teams are aligned in order to gain more customers and prevent losing the ones you already have. This may feel like an impossible mission considering that these two...
Mobile devices and virtual assistants have become a big part of our day-to-day in a world driven by connectivity and convenience. But, how do you boost your website for voice search?
Topics: Digital Marketing
There are plenty of apps and outsourced services that individuals and organizations can leverage to make a mark in the digital space. But this democratization of tools and services to gain an online...
Topics: Creative Design
Let’s paint a picture: you put together a social media posting plan with witty captions and then schedule these across different social media platforms according to recommended best times.
Topics: Digital Marketing
Congratulations! Your business is growing at an unprecedented rate! The number of your clients doubled, and, in effect, so did your workload—so much that your in-house marketing team is starting to...
Topics: Business
While entrepreneurs and executives can leverage technology to reach national and international partners and customers, the contract negotiation process remains complex. And dismissing these...
Topics: Business
Prioritizing customers is an unwritten rule in business. Almost everyone knows that in order to support business success, you have to employ customer-first strategy. However, companies are falling...
Topics: HubSpot User Groups Digital Marketing Marketing Tools HubSpot
One of the most common misconceptions about content marketing is that it’s simple, easy, and can be done by just about anyone. But, businesses face the four biggest content marketing challenges that...
Topics: Digital Marketing
Here’s an open secret—people are attracted to a well-managed brand aesthetic. But some content creators and curators fail to realize that there is such a thing as being too visual. But, how can...
Topics: Digital Marketing
When we rate or score, what we’re doing is measuring the level of success. It all boils down to how well a job gets done so that the effort spent is reflected: How does a student make sure that they...
Topics: Business
As a business owner, you’re most likely aware that outsourcing your creative processes can be viable and reliable to help you get work done. Learn how a creative process outsourcing company can help...
Topics: Business
Figuring out how to run your company is not always straightforward. As technology continues to change the business landscape, fast-changing trends and emerging practices often require businesses to...
Topics: Business
Search engine optimization (SEO) has come a long way. From its introduction in a time when the world wide web was pretty new to its presence in today’s world, where the standard is to assume...
Topics: Digital Marketing HubSpot
It’s a widely accepted assumption that outsourcing is a reliable solution when you want to manage costs or offload tasks to increase productivity. Discover if your business needs to work with a...
Topics: Business
The Philippines has earned a reputation as a travel destination for natural wonders, mouth-watering food, and hospitable people. The country has pivoted towards a more service-oriented market in the...
Topics: Business
You have mastered your field and gathered enough experience to share it with those seeking insights in the world of business. How do consultants build an online presence or strengthen their digital...
Topics: Digital Marketing
Revamping the design of your digital agency website is essential to keeping your primary owned asset up-to-date, optimized, on-brand, and capable of leaving your visitors with an excellent first...
Topics: Business
As a digital agency owner, you know how important it is to keep up with and embrace change—especially when your website is concerned. Do you ever wonder if you need to build your website or outsource...
Topics: Business
Thanks to technological developments, it’s become easier for companies to tap into resources from almost every corner of the world. With this advantage, more and more have embraced and enjoyed the...
Topics: Business Creative Process Outsourcing
As a savvy digital agency owner, you know every modern business must have its website—yours is no exception. After all, establishing a significant online presence can make or break a company in this...
Topics: Web Development Business
Staying updated is pretty easy in the constantly evolving virtual realm. It’s as easy as staying up-to-date with your friends and family’s Valentine’s Day celebrations during the month of...
Topics: Social Media Updates
12 speakers, two days. A range of disciplines all boils down to one goal: expressing creativity. The biggest yearly conference on creativity in the Philippines, Graphika Manila, is open to...
Topics: Creative Design
Social Media is ever-changing, and its population has proliferated to almost 1 million new users in the last year. Do you ever wonder what your business's best social media platform is?
Topics: Digital Marketing News Social Media Updates Digital Marketing
Everywhere you go, in each corner and with every turn you make, people stay connected online. They might be messaging friends, checking the news, or updating themselves on the latest news and trends...
Topics: Digital Marketing News Social Media Updates Digital Marketing
As digital marketing counts for more than a decade, email marketing continues to be heavily debated on whether it still impacts and is relevant to desired markets. How can businesses create a strong...
The holidays can be a digital marketing strategist’s dream or nightmare. With Christmas coming up, it is a season rich with sales opportunities. However, the competition will also be intense, so you...
Topics: Digital Marketing
Artificial intelligence (AI) technology has become more advanced, and programmers have found ways to make it more human-like. This means that machine learning technologies can adapt more...
Topics: Digital Marketing News
Our previous blog post discussed the benefits of using a heatmap tool for analyzing your website. Heatmaps track what visitors click, tap, and view and present the results visually, making them...
Topics: Marketing Tools
To leverage the power of your website in terms of lead generation and conversion, you need to understand how your visitors interact with your site. Discover the benefits of using a heatmap to...
Topics: Marketing Tools
Pay-per-click (PPC) advertising is an important part of a digital marketing strategy. It complements your search engine optimization (SEO) efforts and helps you improve traffic and boost conversion....
Topics: Digital Marketing
Previously, we discussed the dos and don’ts of the General Data Protection Regulation (GDPR), a new regulation in the European Union, which requires that companies: Get their users’ consent before...
Topics: GDPR Digital Marketing
The General Data Protection Regulation (GDPR) is a new regulation under European Union (EU) law that aims to provide data security and privacy to all EU citizens and give them control over their...
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Over the past few months, there’s been a lot of new information and updates in the virtual realm. We’ve been introduced to the Instagram Story design boost, which includes placing transparent GIFs...
Topics: Digital Marketing News Social Media Updates SEO Updates Digital Marketing
For marketing agencies and the like, stress from working with third parties in the creative equation is something very familiar. It’s important for all organizations to establish a set of processes...
Topics: Digital Marketing Business
Contrary to what some suppliers and service providers may believe, it is important not to get caught up in the number of clients you work with. Rather, your focus should be on the quality of your...
Topics: Business
Every project manager worth their salt knows that (1) time is essential and (2) being organized makes the the task of handling projects much easier. Unclear deliverables and emails to sort out — with...
Topics: Business
In our previous installment, we established that content marketing has made some drastic changes over the last few decades, and along with it, the way we construct content has evolved as well....
Topics: Digital Marketing Marketing Tools
Two months into 2018, algorithms are far from the only significant change in social media and SEO. February also welcomed significant social media updates, such as Instagram’s Screenshot feature...
Topics: Digital Marketing News
To embrace the latest in technology, more and more businesses are incorporating digital campaigns into their marketing strategies, keeping their customers updated through different social media...
Topics: Digital Marketing News
As many people who lead marketing teams can tell you, the job isn't what they often make it out to be on movies and television. Leading a group of creatives in 2018 means coaching and growing people...
Topics: Business
If you belong to a marketing team or a creative agency, you have probably experienced being overwhelmed with issues from working with third-party vendors and suppliers. Approving marketing...
Topics: Business
Despite the training, the years of experience in executing campaigns, and the first-hand knowledge in different creative disciplines, managing a marketing team of different personalities never gets...
Topics: Digital Marketing
Spring, summer, winter and fall are more than just seasons, they're opportunities for businesses to grow and succeed throughout the year. Although marketing is a year-round endeavor, each season...
Topics: Digital Marketing
With every New Year that rolls in, four words follow from everyone’s mouths, sure as clockwork: “New year, new me.” At this point, you may already think that this is a tired old cliche. One area...
Topics: Digital Marketing News
According to 2018 Global Digital report from We Are Social and Hootsuite, more than four billion worldwide are active internet users. Smartphone users are at the forefront of this surge in internet...
Topics: Digital Marketing News
Each New Year is a testament to the dynamic, ever-evolving nature of digital marketing — and of course, 2018 is no exception.
Topics: Digital Marketing News
Every year, the Philippine Marketing Association (PMA) hosts the Agora Awards, recognizing individuals who have contributed significantly to the Philippine marketing industry and services, in the...
Topics: Company News
Proper feedback is essential to all creative work. When it comes to graphic design, though, lots of feedback either ends up vague or purely subjective. Getting the best work means knowing how to...
Topics: Creative Design
Google Analytics forms the backbone of many companies’ online business monitoring. It’s a natural choice, given the wealth of information it offers. However, the volume of data can be overwhelming if...
Topics: Digital Marketing
Over the past year, Instagram has introduced several updates that have changed it significantly. Some were more remarkable than others, but all of Instagram’s updates have served to make it better...
Topics: Digital Marketing
A good marketing strategy is essential to the success of any great business. Without the in-depth, long-term planning that such a strategy requires, any company would find its successes challenged...
Topics: Digital Marketing Business
Trends are inevitable in all aesthetic fields, from fine art to fashion to, of course, graphic design. Each aesthetic movement lets creators present things in ways that stay interesting, especially...
Topics: Creative Design
In this recap of recent digital marketing highlights, we look at the new and the old. A new Google SEO Starter Guide—its first update in years—has been released. Furthermore, SERPs have been modified...
According to data from Statista, over 60% of internet users worldwide have made purchases online. Their combined purchases amount to just over USD 2.1 billion. And as these numbers are poised to...
Topics: Web Development
When Snapchat first emerged earlier this decade, it started out as something of a curiosity, but one that rapidly gained popularity. As a cultural phenomenon, it inspired not just a few copycats, but...
Creative process outsourcing (CPO) is a fairly recent addition to the local BPO landscape. It builds on the Philippines’ long-standing offshore creative industries and, with current technology and...
Topics: Company News
In his study of 100 fastest-growing corporations, Salim Ismail found that most fast-growing companies have a clear purpose. By purpose, he did not mean the familiar mission-vision statement, though....
Topics: Company News
Ever since its beginnings as a company, one of StraightArrow’s goals has been to establish the Philippines as a “creative nation.” Lofty as this goal might be, we believe we can achieve it if we...
Topics: Company News
The basic rule of bounce rates is that lower is better. The question that has a lot of people stumped is “How low should it be for a page to be good?” Finding the right benchmark is all about knowing...
Topics: Digital Marketing
Longer tweets have finally left their limited testing phase and are available to their broader user base. Meanwhile, Messenger is rolling out a new feature of its own in a limited release:...
Topics: Digital Marketing News
There are quite a few reasons companies might choose to outsource web development, including lower costs, constraints in hiring, and impending deadlines. While outsourcing the creation or redesign of...
Topics: Web Development
Search engine optimization (SEO) is an essential part of digital marketing, but also one of the more complex—so it’s fairly common for companies to outsource SEO services. And although it’s a solid...
Topics: Digital Marketing
The last few weeks have seen the online community bristling over Facebook’s new experimental feeds format, which sorts posts from pages into a new Explore feed. It’s had drastic effects on organic...
Topics: Digital Marketing
In the arena of digital marketing, the abundance of trends and updates can make it challenging to maintain a steady marketing strategy. How can your business streamline its processes even as it...
Topics: Digital Marketing Business
“It’s not just what it looks like and feels like. Design is how it works.” Steve Jobs’s statement is true even for graphic design, which people often forget is about solving problems—not just making...
Topics: Creative Design
Major online platforms continue to introduce changes on both the hardware and software fronts. Google recently announced that Daydream now allows you to view any site in VR. Meanwhile, Twitter has...
Topics: Digital Marketing News
Much has been said about the importance of having “mobile-friendly” websites. Once a trendy tactic, it is now more of a necessity—over half of all online searches are done on mobile devices, and...
Topics: Web Development Digital Marketing
In the best design project scenarios, both client and designer get each other and the output turns out great. In less ideal situations, though, the two sides struggle to get their messages across. So...
Topics: Creative Design
HTTPS stands for Hyper Text Transfer Protocol Secure, and it is the safer and more secure version of HTTP. HTTPS is the communications protocol responsible for transmitting data from your web browser...
Topics: Web Development Digital Marketing
The past few weeks have brought more updates to search, social media, and web development, all with different focuses. Google’s “Hawk” update remedies a problem from its predecessor, while Chrome 61...
Topics: Digital Marketing News
Pay-per-Click (PPC) advertising is typically seen as the paid complement to organic SEO. While paying for ads—or bidding for keywords, to be precise—is essential to this kind of search engine...
Topics: Digital Marketing
Just as the best bars serve a variety of drinks—and have shelves full of crystalware to match—effective content strategies involve different types of content, using each in the right way to do what...
Topics: Digital Marketing
The design of a glass can determine how you experience its contents. Take a red wine glass, for example: the proportion of the rim and bowl allow you to swirl the wine, releasing its bouquet; the...
Topics: Digital Marketing
The first tumblers were named as such for their rounded bottoms, which kept people from setting them down until they’d finished their drink. But search Google for “tumbler” and it will ask if you...
Topics: Digital Marketing
Have you been keeping up with the latest in current marketing trends? Here are the tech updates that kicked off the second half of the year:
Topics: Digital Marketing News
Simply put, a brief is a concise summary document that serves as a starting point for a collaborative project. Depending on the undertaking, a brief can take a more specific form such as a “project...
Topics: Business
Today, we’re going to talk about email subject lines - the first few dates in email marketing. You’ve found someone you want to engage with, and now the question is how to move forward. You need...
Topics: Digital Marketing
One of StraightArrow’s core values is that we are, and always strive to be, a team of great people. Entering our seventh year with the axiom “Stronger at 7,” we put a more physical spin on this...
Topics: Company News
Every business has different email marketing needs. And whether you’re just starting out with email automation software or are a longtime user, you’ve probably wondered which one provides the best...
Topics: Digital Marketing Marketing Tools HubSpot
In early 2017, Google released Accelerated Mobile Pages (AMP), an open-source means for creating pages streamlined for mobile devices. In addition to shorter loading times, these pages tend to...
Topics: Digital Marketing
Getting a brand, product, or service to be front-and-center in a given industry can be an intensive, time-consuming task. Creative process outsourcing (CPO) emerged as a solution to the marketing and...
Topics: Business
The best landing pages are considered the best because they achieve one thing: converting visitors into leads. If they can manage that well, they need do nothing else. The flipside, of course, is...
Topics: Web Development Digital Marketing
In 2015, we wrote about the top five ways social media made our lives easier. Now—with two years of new platforms, updates to old ones, and changes in technology—we revisit the influence of social...
Topics: Digital Marketing
There are a dozen different things you have to consider when trying to make an effective content strategy: distribution, keywords, topics, and so on—and so it’s easy to get lost. Often...
Topics: Digital Marketing
Let’s start the midyear by checking out some updates to major digital platforms from last month: Facebook introduced two new updates and a long-running Google update made further progress. Meanwhile,...
Topics: Digital Marketing News
In developing a company website, the key to success is identifying essential functionalities acquiring them as quickly and efficiently as possible. Usability, performance, and other technical factors...
Topics: Web Development Marketing Tools HubSpot
Publishing content to multiple websites simultaneously was once among the quickest ways to boost your search rank. When the Panda update for Google’s search algorithm was released in 2011, however,...
Topics: Digital Marketing
Every business wants to be an industry leader, to be the first name on customers’ minds—but how exactly does one do that when faced with stiff competition and discerning customers with ready access...
Topics: Digital Marketing
In a lifetime, an average person spends five years and four months on social media. While Facebook is the leading social media platform in terms of active users, it’s actually YouTube where people...
Topics: Digital Marketing
Every so often we have clients requesting an update to their website based on some website grader or another. Now, this isn’t a problem in itself—such tools make it easier to improve websites. It...
Topics: Web Development Digital Marketing
The start of June welcomes another set of updates for digital marketers.Facebook and Snapchat roll out new features for marketing, even as LinkedIn cuts back on some. Meanwhile, Google unveils its...
Topics: Digital Marketing News
If you’re overwhelmed by the prospect of having a website built—let alone building it yourself—then don’t worry: this article’s for you. I’m not going to talk about anything too technical, which...
Topics: Web Development
Having a hard time finding qualified leads? Or attracting the wrong prospects, and having trouble qualifying them manually? With an effective email marketing campaign, you can attract a steady number...
Topics: Digital Marketing
Handling a project is like juggling balls— it’s only one activity, but there are plenty of factors involved. It requires extreme focus to do, a lot of careful coordination, and heaven help you if...
Topics: Business
Email send time is often treated as a kind of mystical, fifth-element type secret to winning the email marketing game. Get it right and everything—from open rates to engagements—will follow. While a...
Topics: Digital Marketing
While a lot of businesses have gotten into social media, few really understand it—the best times to post, the best ways to write copy or format images, and how to manage posting schedules on multiple...
Topics: Digital Marketing
Last May saw Instagram, Facebook, and Pinterest making changes to their platforms. Meanwhile, Google introduced a new update, by the name of Fred, that’s had some websites changing tack. Here’s our...
Topics: Digital Marketing News
Snapchat marketing is finding its place in the digital world but for many B2B business, it remains a mystery. With the rising popularity of video content and messaging apps, 10% of businesses are...
Topics: Digital Marketing
Most people would be quick to tell you to keep your personal life separate from your professional life. The same advice mostly holds in social media: the farthest most brands take “personal” is...
Topics: Digital Marketing Marketing Tools
“Traditional web design is broken.” You’ll see this a lot on websites promoting what’s often called “growth-driven design” or GDD, an apparently new take on web development pioneered by Luke...
Topics: Digital Marketing Marketing Tools HubSpot
There’s been growing interest in content decentralisation in recent years, with brands scrambling for attention on old, increasingly saturated channels. With each year, there come new platforms,...
There are numerous benefits to outsourcing in general and social media outsourcing specifically. From online brand management to generating leads, you can save a lot of time and money while experts...
Topics: Digital Marketing Business
In marketing, as elsewhere, few would deny that underperforming employees should be dealt with decisively: usually through remediation but, in worse cases, termination. The same should be said of...
Topics: Digital Marketing Business
It is a widely held belief among business owners and marketing managers that search engine optimisation is highly beneficial to any marketing plan. According to the State of Inbound 2016,...
Topics: Business
A recent study conducted by Social Fresh found that in 2016 found that nearly half of all companies surveyed outsourced part of their social media. The most widely outsourced task, social...
Topics: Digital Marketing Business
D&V Philippines provides finance and accounting outsourcing services to clients the US, UK, and Australia. When we started working with them, however, they were facing marketing problems common among...
Topics: Digital Marketing
How do you know if something is worth your investment? Sure, there are a couple of handy metrics to figure this out: return on investment, price/earnings growth-to-ratio, or interest coverage ratios....
Topics: Digital Marketing
Last December, StraightArrow sent representatives—Inbound Marketing Team Leader Chloe Villanueva and myself—to Ateneo de Manila University in response to an invitation to introduce some of their...
Topics: Digital Marketing
If there’s one document need when working on a creative a project, it’s the creative brief. It is the foundation and the framework of the whole project, which will lead your team toward addressing...
Topics: Digital Marketing
Facebook advertising has never been more important to have than today: the site’s algorithm strongly favors posts made by friends over those made by business pages, which makes it difficult for pages...
Topics: Digital Marketing
As StraightArrow celebrates its seventh anniversary this year, we’ve committed to implementing an internal wellness campaign that reflects not only the development of the company’s strengths, but...
Topics: Company News
Video has been a rising star in content marketing recently, and to say that Facebook has been using it well would be an understatement--the social media giant is among those blazing the trail....
Google Plus has been the butt of digital marketers’ jokes for more than five years now. The infamous social media site is Google’s supposed answer to Facebook but it only has around half the user...
Topics: Digital Marketing News
Most people, even marketers, mistake virality as the standard for success in a social media campaign. While fame is almost always a good thing, it wouldn’t immediately guarantee your campaign’s...
Topics: Digital Marketing
In our last post, we laid out three basic rules for creating an effective mobile landing page: keeping it short, emphasizing a CTA, and using typography to your advantage.
Topics: Web Development
If this is your first time to create a mobile landing page, you have to remember that people visit websites through mobile devices for different reasons than they do on desktops or laptops. I myself...
Topics: Web Development Digital Marketing
More and more companies have been turning to content marketing and reaping the benefits. According to the Content Marketing Institute’s latest trends report, on average, 29% of brands’ total...
Topics: Digital Marketing Business
In Google’s bad ads report, which they released last month, the online search company announced the removal of 1.7 billion ads over the course of 2016, a huge increase from the 780 million culled in...
Topics: Digital Marketing
An inbound marketing campaign is composed of many elements that, depending on how they’re used, can lead either to success or to failure. But having a few guidelines to follow can make the going...
Topics: Digital Marketing
“Friendly” is a term used to describe people, crowds, a server at a restaurant or your neighbor's dog. It means something that can respond to your affections, or at the very least, something that can...
Topics: Creative Design
Traffic is the lifeblood of every website. Consistent traffic is what allows websites and their owners to gather audiences, gain influence, and attract customers. This means that beyond content,...
Topics: Digital Marketing
I may start this with a strange idea, but hear me out. Don’t write for the web. However, this doesn’t mean you can’t write with the web in mind. Think in terms of who, not what - who will you be...
Topics: Digital Marketing
According to a study by Launch Metrics released last year, 93% of professionals consider social media influencers to be an effective marketing channel. Social media influencers—content creators who...
Topics: Digital Marketing
The arena of mobile search continues to intensify: according to SimilarWeb’s “State of Mobile Web US 2015” report, leading websites got around 56% of their traffic in the last quarter of 2015 from...
Topics: Web Development Digital Marketing
We're just a few days into 2017, but we’re already anticipating the changes that we'll see as we move further into the year. The new year will see shifts in how businesses run, due to the...
Topics: Digital Marketing
Figuring out how to deal with an unresponsive client is a problem almost all employees, regardless of status, encounter throughout any business process. Whether you are waiting for an urgent response...
Topics: Digital Marketing
Are your business’s social media platforms fully optimised? You may have a routine that your refined over time, but established patterns can lead you to overlook new or less widely-used features....
Topics: Digital Marketing
2016 was a roller coaster ride for everyone—from the presidential elections (both local and in the US), to the big revelations in the media industry, such as Facebook allegedly misreporting ad...
Topics: Digital Marketing News
It’s been almost a month since StraightArrow’s trip to HubSpot Inbound 2016. The rush of the event may be over but the learning and practice of inbound never stop. As a business development and...
Topics: Digital Marketing Marketing Tools HubSpot
As a marketer keeping up with the times, you may have seen a few articles alleging that Facebook is falling fast. Like Icarus, they say, Facebook has flown too close to the sun and its impending...
Topics: Digital Marketing
The lines separating Youtube and Facebook are slowly becoming blurred. The former is a video-sharing platform, while the latter is a social network, but recently each one has been dipping its toes in...
Topics: Digital Marketing News Digital Marketing Marketing Tools
Ahh, December. Christmas is coming upon us once again. But for the Philippines, it arrived months ago—on the 1st of September, to be exact. That’s right. Filipinos have a penchant for celebrating...
Topics: Company News
You’re probably familiar with all the usual suggestions from blogs and eBooks on improving landing page performance. Make sure that your value proposition is seen at a glance. Show social proof. Use...
Topics: Digital Marketing
Giving and receiving constructive feedback is essential to all learning and development processes. But when evaluating visual projects of various sorts, it is easy to get lost in the world of visual...
Topics: Creative Design
In an earlier blog, we talked about how outsourcing work can be beneficial for your business, as it frees up time for your team to be able to focus on more important tasks. While this may seem simple...
Topics: Business
Why report? There are the obvious reasons: metrics, performance reviews, and goals achieved. Other subtler reasons are to improve employee morale, restore investor confidence, and diagram a strategy...
Topics: Business
After spending time with your loved ones during the holidays, it’s back to the grind, usually with mountains of work waiting for you. Rather than consigning your end-of-year work to your post-New...
Topics: Business
It’s once again that time of the year when man treats fellow man with goodness, kindness and cheer. The holidays are always a good time to celebrate with anyone: the festive atmosphere, the year-end...
Topics: Digital Marketing
For the second year running, StraightArrow has won HubSpot’s Happiest Customers Award, this time earning the distinction for the Asia Pacific region. This year, however, StraightArrow receives the...
Topics: Company News Marketing Tools HubSpot
With the holiday season coming, you can’t help but feel ready to spend some time off with friends and family. However, some businesses find this to be their busiest time of the year. Others have...
Topics: Business
Companies are like people: employees are like the cells, constituting organs of departments, connected by the synapses of memos and the blood of common cause. Like a person, a company builds its...
Topics: Business
Your employees’ creativity and productivity are the main components of the fuel your company runs on. Keeping an engine in peak condition means ensuring quality fuel--not always easy, with creativity...
Topics: Creative Design
One major aspect of inbound marketing is its technological turn. There is no shortage of marketing tools: they come with a variety of functions at different price points, so that canny marketers can...
Topics: Digital Marketing Marketing Tools HubSpot
When it comes to social media, it’s not just about the number of likes and followers you have. Although this is a vital part, there’s so much more to social media measurement than just this.
Topics: Creative Design Digital Marketing
In an earlier article, we discussed the three factors that you should consider when looking for outsourcing vendors: reviewing their track record, gauging their communication skills and tools, and...
Topics: Business
September saw two updates to Google’s search algorithms as part of their efforts to improve user experience. We’ve already covered one of them, Penguin 4.0, an update of the core algorithm that went...
Topics: Digital Marketing
Lower costs are no longer the only way in which offshore service companies compete, but they remain one of the major factors in decisions on outsourcing. However, lower base prices —whether per hour,...
Topics: Business
You may have stumbled on a number of articles that explain the benefits of outsourcing. There’s a lot of truth to them: outsourcing has a lot of perks for businesses that have gaps in processes, or...
Topics: Business
Gaining leads on any platform can be a tiring and time-consuming task, but it’s proven to be one of the most effective ways to improve business development. One platform in particular stands out for...
Topics: Digital Marketing
On September 23, Google confirmed in an update that Penguin 4.0 was added to its search engine’s core algorithm. The official announcement highlighted two main changes: first, that Penguin now...
The one constant in life is change. For a marketing agency to stay ahead in the branding game, change shouldn’t just be acknowledged — it needs to be embraced.
Topics: Creative Design Marketing Tools HubSpot
Clients don’t generally see the first drafts of the ideas presented for their approval. What they see are the pitches: some not so great, others worthy enough to win critical and customer...
Topics: Creative Design
Last week, we discussed how to take the first steps in outsourcing marketing or creative processes. One of the methods we suggested for vetting a potential outsource provider is running a pilot...
Topics: Business
![So You’ve Decided to Outsource: Now What? [Infographic]](https://www.straightarrow.com.ph/hubfs/2016_Images/September_2016/So_Youve_Decided_to_Outsource.png)
Take some time, first of all, to appreciate where you are. You’ve made a decision—and as any Hamlet can attest, decisions aren’t easy—and what’s more, it’s a decision that will significantly shape...
Topics: Business
One of the more infamous characters in Philippine literature is the Picaresque Juan Tamad. Juan, whose moniker is Filipino for ‘lazy,’ is a young man who tends to get in trouble for corner-cutting...
Topics: Business
Risk management is important for any company to survive for long periods of time. It doesn’t matter if you are a creative agency, marketing agency, or in retail, your business will encounter crises....
Topics: Business
A lot of social commentary these days argues that people these days have shorter attention spans. The results of HubSpot’s Consumer Behaviour Survey for Q1 2016 seem to agree: when asked to describe...
Topics: Digital Marketing Marketing Tools
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