The New Year comes with new beginnings. As we reflect on the past 12 months and plan for the rest of the year, we start thinking about our goals. What do we want to accomplish? What do we want to improve? Goal setting is a purposeful process that begins with identifying a new objective, skill, or project that we want to achieve. It allows us to take control of our life and work's direction, increases our happiness, and keeps us motivated.
On the more professional side, creating goals is akin to creating a vision for your business. Once you have that vision, you can start driving your team to get the best results possible. Goals offer guidance and direction, facilitate planning, and assist performance evaluation. They create specific milestones that your business can work towards.
Before forming your vision and setting your goals, it's good to have tools to aid you. We recommend using the Entrepreneurial Operating System® (EOS) Model and its tools. The EOS Model® is a visual representation of the Six Key Components™ of any business: vision, data, process, traction, issues, and people. Entrepreneurs and business owners typically focus on too many things when running their businesses. However, when they focus and strengthen these Six Key Components, things get easier to manage.
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While businesses should implement EOS® comprehensively, specific tools are more useful in specific functions. Here are some of our favorite EOS tools that can help you achieve your business goals:
Now that you're equipped with goal-setting tools, let's start forming your vision and goals for the upcoming year.
Make sure your goals matter and are important enough to pour time and effort into. It might be tempting to create a long list of goals, but it would be easier and better to limit yourself to a short but meaningful list. You can set new goals, but you can also adopt goals from the previous years.
Remember to include short- and long-term goals in your list. Long-term goals provide a bigger picture, while short-term goals give you a clear vision and pathway towards that big picture. You can use the V/TO format from EOS to do this with their recommended 1-year, 3-year, and 10-year goals timeline.
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When it comes to business goals, one should be familiar with SMART goals: specific, measurable, attainable, relevant, and time-bound. This method pushes you further, gives you a sense of direction, and enables you to organize and reach your goals. Let's elaborate more on each aspect of the SMART method of goal setting.
Equipped with a list of your main SMART goals for the year, you can now list subgoals, tactics, and tasks that will serve as stepping stones toward achieving those primary goals. These small doable tasks allow you to progress continuously instead of being overwhelmed and only focusing on the big thing.
When writing your execution plan, you can use Rocks from the EOS Model, which are your team's priorities for the next 90 days. Set three to seven Rocks at the individual, department, and company levels and share them so you can collaborate with others to complete your Rocks.
By setting Rocks, you already establish a 90-day timeframe. However, by breaking down your primary goal into smaller tasks, you can determine a more specific and detailed timeline that creates a sense of urgency and helps you be organized.
Consider having a visual representation of this detailed timeline to visualize roles, tasks, milestones, and deadlines. This representation will motivate you to stay on track and on schedule.
At StraightArrow, we use the "Get What You Want Tool" to visualize our timeline. This chart helps define the activities that help us achieve our goal and the measurables to help track those steps.
Aside from the "Get What You Want Tool," the EOS Model has other free business management tools curated to strengthen your business and help leaders tackle their organization's issues in a simple and practical way.
While working towards achieving your goals, measure your work's quality and your team's progress using a scorecard from the EOS method. Utilize your SMART goals to determine key indicators of success when creating a scorecard fit for your business.
We also suggest decluttering your daily routine. Think about each of your daily tasks and their impact on your goals. Highlight the essential ones and determine those that don't help you achieve your goals for yourself and your business. Substitute those non-essential tasks for goal-oriented actions.
Regularly reviewing your work and checking your progress is essential. It lets you know whether you're on the right path or if you have to refine your process or adjust your goals.
Allot one hour each month to revisit your goals and Rocks and take the time to check if you're on track. You can also conduct weekly status updates and assessments using the EOS method's Level 10 Meeting format. These weekly meetings cover all bases, including quarterly Rocks overviews, specific project updates, to-do lists, and any issues that need to be discussed and solved.
During your monthly or weekly assessments, you may encounter situations that force you to re-align your goals. Sometimes you might have to make minor adjustments, but there are times when you have to enact more significant changes. One example is how businesses had to implement remote work to adjust to the COVID-19 pandemic.
While your business might not have to make such drastic changes, it helps to be prepared to re-align your goals if it becomes necessary. One example to consider is increasing your sales target because you reached your initial target way before the deadline.
Your annual goals are essential to your company's growth as a whole entity. However, it’s just as important to set goals with your clients and partners during your annual joint planning (AJP) sessions. It allows you to align your vision and targets and offer optimal support for their business. This transparent communication helps you and your client work harmoniously and build a fruitful relationship.
Our proven process at StraightArrow envisions our client's journey with us. It enables us to clarify, document, and meet goals and expectations over the long term. The best part is that it turns transaction-based engagements into strategic partnerships.
The first step is to build trust with our clients. The stronger the trust, the more fruitful the relationship can be. We take the time to get to know our clients and let them know us, and exchange enough information to make both parties comfortable and confident that we fit each other's businesses. We ask questions and share case studies. If both companies seem a good fit, we move on to the next step.
Next is to test our potential partnership by completing a pilot project, such as blogs, marketing flows, keyword research, and logo design. These projects are typically completed within two weeks or less, avoiding wasted time and energy because we can already spot and document potential roadblocks in collaborative workflows.
If, after our best efforts, clients are not satisfied, we will refund any deposit made in return for honest and constructive feedback. At this point, we prioritize our services fitting the right clients.
Once clients are satisfied with the pilot projects and choose to start working with us, we move forward and determine the best way to integrate our services into our clients' workflows.
Usually, it takes us three months after the test phase to identify the right creatives, fine-tune processes, and get into a normal operating rhythm. During this early stage, we set expectations, so everyone is on the same page.
After three months of working together, our proven process goes into a growth cycle. We meet with our clients every quarter for business reviews (QBR) and once a year for annual joint planning (AJP) sessions.
During QBRs, we recalibrate with our client and determine what's working and what's not. We set priorities and solve critical issues. Meanwhile, the AJP is for understanding the client's plans for the year. These sessions allow us to align our goals with our clients to provide relevant, flexible support. As such, it is where we apply best practices for goal setting.
Having SMART goals and Rocks with a clear execution plan ensures that our partnership with our clients remains smooth and fruitful.
Setting goals is vital for company growth. It gives you and your team clear focus, motivation, and targets to work towards, therefore serving as a success metric. Meeting the goals that you've set means you're effectively running your business, supporting and facilitating its growth.
Do you have marketing goals but need a team to execute them? Our digital marketing service packages can help you achieve your annual business goals with our proven process. Talk to us today!