It is (almost) the Most Wonderful Time of the Year but for many small business owners it is the busiest and for marketing heads it is nothing less than manic!
‘Too much to do, too little time’ is a common clarion call in the run-up to Christmas when businesses are focused on maximizing sales, delivering festive cheer to clients, and trying to get a jump start on the New Year.
Add in the actual holidays and employee time off and the additional complication of diminishing resources only increases stress levels.
5 Marketing Collaterals to Outsource this Holiday Season
There is a way firms can beat their December deadlines – by outsourcing their Christmas creative projects to an offshore marketing partner with the skills and resources to turn work around in record time.
How? By adopting a ‘follow the sun’ strategy, which means your offshore project team is working while you are sleeping. Here are 5 essential marketing collaterals that can be easily outsourced to beat the Christmas rush and significantly reduce stress levels.
1. Blog Posts
They take time to research and write and competition is fierce so why not let someone else take the strain and provide you with Christmas-themed blogs in the holiday run-up (and for the time your team is away enjoying the Yuletide break with their families).
2. EDM Design & Newsletters
Adding some festive cheer to your email blasts and newsletters can be a chore so have your outsourcing partner provide you with a company-based seasonal theme for your end-of-year collaterals.
3. Social Media
Content is currency but it has to be current so have your outsourced team extend your company Christmas theme to all your social media outlets from Facebook cover pictures to LinkedIn banners and so much more.
4. Website
Your website is your shop window so spruce it up with some festive banners to mark the season and spread a little Christmas cheer - your way!
5. Christmas E-cards
The e-card tops the Christmas collateral wish list and provides the opportunity to thank customers for their patronage with a distinctly personal touch. Make yours stand out with a unique design customized to your business and culture.
Give yourself the gift of time this Christmas by outsourcing production and management of your end-of-year collaterals to a company that cares about getting it right.
StraightArrow is the Philippines’ leading creative process outsourcing company providing a full range of creative and digital marketing services to SMEs in the UK, US, Australia, and beyond.
For a free, no-obligation consultation contact us now by clicking here:
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