Being a Social Media Manager entails mastering - or at least, getting a decent grasp of - a number of different tasks. Copywriting happens to be one of them; however, the way one should write for social media tends to differ from the writing style typically found in blog posts or academic papers. It’s not surprising; after all, your main objective in writing social media headlines is to grab everyone’s attention and encourage engagement via succinct and captivating copy.
At first, you might find it challenging to adjust your writing style. Don’t fret, though; with these four simple tips for making great social media copy, your task should be a breeze.
1. The copy - and thus, the article - should adhere to your client’s branding and appeal to their buyer personas.
Writing effective social media copy begins with proper content curation. Find articles that would address the problems of your potential customers. After finding - or creating - appropriate content to share, make sure to write the copy in the “voice” of your client, and in a manner that compels your audience to actually click the link.
2. Use the present tense, and speak in the active voice.
Write as if you were directly speaking to your audience; this will encourage them to respond to your post, helping you facilitate engagement. Make sure that you won’t sound preachy or robotic, though! Writing in the active voice makes for stronger, catchier copy - something you’ll definitely want to capitalize on.
3. Make your message clear.
While it doesn’t hurt to add a little creative flair to your writing, make sure you won’t end up losing your message. Tell the audience exactly how or why the content is relevant to their interests, but don’t give too much information.
4. Proofread your work before posting it online.
It helps to go back to your copy and check for any spelling or grammatical errors before the post goes live. When writing in English for an audience located in a specific part of the globe, pay close attention to their language and spelling conventions (Americans, for example, would write “color,” whereas Australians or British folks would acknowledge “colour” as the correct spelling). It helps to read the copy out loud to yourself, too (as strange as that sounds).
Writing good copy takes time and practice, but with enough effort, you’ll get the hang of it. Ask yourself this simple question at the end: “If I were to see this on my News Feed, would I click the link or simply scroll past it?” If your answer is the former, then you’re probably doing things write. Er, right.
We can manage your social media pages for you - let us help you build a strong following and engage with your customers, while you focus on the other important aspects of running your business. Contact us today to schedule a free, no-obligation consultation.