Artificial intelligence (AI) technology has become more advanced, and programmers have found ways to make it more human-like. This means that machine learning technologies can adapt more intelligently to the preferences of their owners. Companies that sell AI products today are aware of the industry’s potential, which is why they invest in these products and market them well. One of their methods is improving the visibility of these products through social media and SEO. It is essential to use these to their advantage to keep up with the latest updates.
Who could forget the ‘Alexa Has Lost Her Voice’ Superbowl commercial that went viral earlier this year (and for good reason too)?
It advertised AI technology through a creatively orchestrated marriage of video and influencer marketing. The commercial has been viewed 49M times and has put them in the top spot on Ad Meter, a consumer votes-based ranking of Super Bowl commercials. It’s an apt illustration of how effective a campaign can be when artfully paired with a trend like an influencer marketing.
This is also true when making use of seo or social media updates. Companies often roll out changes or modifications to tools to improve user experience. Changes can range from minor, unnoticeable ones to massive overhauls like redesigns. This is not to say that you should immediately look out for these updates and shift your marketing strategies. This is saying it would be worthwhile to keep track of these changes and see if they affect the current plan you are implementing.
Here are some of the latest social media and seo trends that rolled out during October, and it wouldn’t hurt to check them out below.
Everything Social Media
Snapchat
Updates do not necessarily merit positive outcomes. This was painfully experienced by Snapchat earlier this year when their app redesign cost them a 7.25% dip in their shares.
The last few months have been rocky for the multi-messaging app, but they are cooking up new ways to attract its users again. They are introducing the camera and filters to the desktop through Snap Camera, paving the way for new possibilities to reach even larger audiences. It is also working on a collaboration with Twitch, a streaming service that enables streamers to use Lenses created by Snapchat and the Lens Studio Community.
Getting in early in the game may potentially produce favorable results. You can incorporate it into your visuals for other social media channels, or if applicable, you can use it on Twitch when streaming videos. They no longer require Snapchat logins, so you can download the app and automatically syncs with the camera connected to your computer.
Messenger
Image source: Messenger News
According to 71% of people who responded to Messenger’s most recent study, simplicity is their top priority in a messaging app.
This led to the Messenger 4 design, a simplified version that emphasizes the focus on messaging and connecting people.
The new version rolled out this October and will gradually increase, aiming to attract users to connect using Messenger. 9 tabs are whittled down to 3, one of which will be the Discover tab, where users can connect with businesses without leaving the app.
It may be worthwhile to complete the Discover submission form so that your page will appear in Discover. Optimizing your Messenger ads more extensively can help you become visible in the home tab.
Image source: MaySocial
Nametags have officially rolled out for Instagram. This allows people to scan your Instagram handle, avoiding the hassle of searching manually for names or aliases.
You can take advantage of this update by sharing a screenshot of your Nametag across your other social media platforms. This makes it easier for people to visit your Instagram page.
What now, SEO?
Ranking Fluctuations: Are Algorithm Updates the sole culprit?
When a website you are managing and tracking experiences a dip in numbers, one can’t help but resignedly say, “Oh great, another update.”
However, despite the usual assumption, these fluctuations are not always caused by algorithm updates. Other SEO updates and factors can also affect your rankings, and it may be crucial to check the overall structure of your website to be sure.
Penalties for Blackhat tactics might be the culprit.
In an article on https://detailed.com, they found that an issue reported by a reader as a possible negative SEO attack was just a manual penalty. They were being penalized for a schema markup that the webmaster missed, illustrating that there are more than algorithm updates to ranking fluctuations.
You have to make sure that the websites you’re managing are highly optimized to have a chance at dominating search engine results pages (SERPs).
Image source: Detailed
Leveraging Consistent Factors to Manage Unstable Results
Long-form over short-form content
So far, long-form content still manages to outperform short-form content. SERP data from SEMRush shows that results on the first page contain an average of 1,890 words. Utilizing keywords and focusing on specific topics makes you gain authority over time.
Quick Website Load Time
Websites with quicker speed rank higher in SERPs, more so on mobile.
Google tends to favor mobile-friendly websites and low bounce rates, so constant testing and to optimize can give your site better chances of ranking too.
Everything can get pretty overwhelming with all the trends and updates popping up. Identifying which ones to incorporate and the table is crucial, and each decision should be informed.
You can always choose to stay updated through various sites and online resources available. However, there’s something to be said for specialized teams who can focus on studying these factors alone.
If Social Media or SEO specialists are something you are considering, reach out to us! We’d be more than happy to do the grunt work for you.
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