WHO WE ARE

StraightArrow, soon to be 2X Philippines, is a pioneer and leader of creative process outsourcing in the Philippines. We provide efficient, reliable, and scalable creative and marketing support to clients worldwide. We have functioned as creative back-office teams for well-respected media brands and Fortune 500 companies since 2010.

Our strength is in bringing together creative skills, operational systems, and processes. We secure technology to translate our clients’ ideas and strategies into award-winning campaigns, marketing collateral, and a broad range of other media output.

We create for the world.

OUR STORY

From humble beginnings to significant achievements, explore the evolution of our brand and the values that have guided us along the way. Discover the roots of our success and gain valuable insights into the values that continue to propel us forward.

OUR MISSION AND VISION

We create for the world.

We envision ourselves to be one of the most admired companies in the Philippines serving creative industries worldwide: a pioneer and leader in creative process outsourcing and a driver of growth in the outsourcing industry.

We are a team of GREAT people. We consistently deliver exceptionally creative products and services and actively innovate for our clients.

Our Four-Fold Mission:

To provide creative process outsourcing services to help our clients achieve sustainable and profitable growth
To provide gainful employment and meaningful, rewarding careers to our team members
To create value for all our stakeholders and give our stockholders a reasonable return on their investments
To promote the creativity and ingenuity of Filipinos to the world

Our Core Values:

We are a team of great people. We over-deliver and exceed expectations.
We do the right thing. We stand for honesty and integrity.
We innovate to create value and evolve to be better.
We are passionate about who we are, focused on our markets, and committed to excel.

OUR HEROES

We believe all our team members to be HEROes: Happy, Engaged, Results-oriented, and Open & honest creatives who embody our company culture. Discover the heart of our company through the voices of our HEROes.

OUR 3 UNIQUES™

Learn about our 3 Uniques™: the pillars that make us a standout choice in the industry as a trusted partner for creative outsourcing. With a dedicated focus on scalable processes, industry-leading best practices, and a flexible support model, we deliver exceptional results for our clients seeking top-notch outsourced creative services.

We’ve built our processes to help clients scale their operations.

Our operations are rooted in process discipline and EOS® tools. We find, document, and optimize the most efficient way to complete creative projects.

We use tried and tested industry
best practices.

Trusted by industry-leading anchor clients and partners, we’ve grown to a company with over 250 members. We hold partnerships with HubSpot, Google, and the Information Technology and Business Process Association of the Philippines (IBPAP) and have earned the loyalty of several industry-leading clients, such as LexisNexis UK, LexisNexis Risk Solutions, Randstad North America, and DXC Technology.

We provide flexible support through both dedicated and shared teams.

Our clients are in good hands. We have a great team of HEROes: team members who are trained and experienced creatives who can work as an extension of client teams or provide support on a project basis.

WHERE CREATIVITY MEETS VERSATILITY

Designed to foster innovation, collaboration, and a vibrant work culture, our office serves as a hub for imagination and productivity. Our hybrid setup ensures flexibility and empowers our team members from all over the country to create for the world from the comfort of their homes.

Discover the dynamic environments where ideas come to life, connections are forged, and our HEROes thrive.

Number of team members:

200+

We’re constantly growing, uniting skilled creatives from across the country. Together, we drive innovation and bring ideas to life.

Number of time zones covered:

100+

Operating on a 24/5 basis, our hours span across all 24 hours in a day, encompassing a 5-day work week. This enables us to provide coverage across nearly every time zone, ensuring that our services remain accessible and responsive to clients and partners around the world, regardless of their geographical location.

Percentage of employees working hybrid:

95%

Since 2020, we’ve been operating on a work-from-home basis for the majority of our employees. Our team can work remotely or in the office, with only our IT & Security and Facility & Maintenance teams required to be on-site. This ensures the well-being of all our team members while maintaining the highest standards of productivity and collaboration

Average quality score:

99.52%

We take quality seriously. Our deliverables consistently meet the highest standards, reflecting our dedication to excellence, precision, and getting things right. Our average quality assurance score on our projects showcases that commitment, indicating that less than 1% of our outputs have errors.

Average on-time delivery score:

99.54%

We believe in being efficient and reliable, and we work hard to make sure that shows in our work. Our projects have an average on-time delivery score that speaks volumes about our dedication to punctuality, with delays occurring less than 1% of the time.

CREATING FOR A BETTER WORLD

Explore the inspiring initiatives we are involved in and our dedication to creating a brighter future for all. Join us on our journey towards a more inclusive, equitable, and sustainable world. Together, we can make a difference.

MEET OUR LEADERS

Get to know our leaders—all driven, resourceful, and committed to helping you get the most and the best of all we have to offer. Discover the individuals behind our company’s success, and experience their passion for delivering exceptional results tailored to your unique specifications.